The Mitchell Report
Here is a list of likely players to appear on the Mitchell Report, released this afternoon at 2:
Brady Anderson
Manny Alexander
Rick Ankiel
Jeff Bagwell
Barry Bonds
Aaron Boone
Rafael Bettancourt
Bret Boone
Milton Bradley
David Bell
Dante Bichette
Albert Belle
Paul Byrd
Wil Cordero
Ken Caminiti
Mike Cameron
Ramon Castro
Jose Canseco
Ozzie Canseco
Roger Clemens
Paxton Crawford
Wilson Delgado
Lenny Dykstra
Johnny Damon
Carl Everett
Kyle Farnsworth
Ryan Franklin
Troy Glaus
Rich Garces
Jason Grimsley
Juan Gonzalez
Eric Gagne
Nomar Garciaparra
Jason Giambi
Jeremy Giambi
Jose Guillen
Jay Gibbons
Juan Gonzalez
Clay Hensley
Jerry Hairston
Felix Heredia, Jr.
Darren Holmes
Wally Joyner
Darryl Kile
Matt Lawton
Raul Mondesi
Mark McGwire
Guillermo Mota
Robert Machado
Damian Moss
Abraham Nunez
Trot Nixon
Jose Offerman
Andy Pettitte
Mark Prior
Neifi Perez
Rafael Palmiero
Albert Pujols
Brian Roberts
Juan Rincon
John Rocker
Pudge Rodriguez
Sammy Sosa
Scott Sc hoenweiis
David Segui
Alex Sanchez
Gary Sheffield
Miguel Tejada
Julian Tavarez
Fernando Tatis
Maurice Vaughn
Jason Varitek
Ismael Valdez
Matt Williams
Kerry Wood
Surprises? I think so.
No Country For Old Men (Spoiler)
So last week I finally saw the movie I’d been hearing about for almost a solid year. I am a huge Cohen brothers fan and went in expecting A LOT. I did enjoy the movie…but not as much as I thought I would. First though, let me begin by saying that Javier Bardem gave one of the BEST villain performances I have ever seen. If he doesn’t get an Oscar nod for his role, then I may turn on the Academy like I did the BCS committee. If you can think of a scarier villain in any movie, I’d like to hear your suggestions because I sure cannot think of any performance that has made such an impression on me as Mr. Bardem’s.
I guess two things bug me…and they are mostly my fault. I did not read enough about the film to know what to expect before going in and I was left asking questions when the movie ended abruptly. I would have loved to have been able to sit in the theatre a bit longer to let the experience sink in, but my mental state was interrupted by cries of disbelief from the 3 or 4 other patrons in the theatre who had been looking for a NCIS or CSI-type ending. I have yet to figure out ALL of the symbolism present in the film (I get Chigurh is Death) and I was unable to feel for any of the characters’ struggles. The movies had some great lines; The ATM dialogue between Chigurh and Woody Harrelson’s character was great, as well as the encounter between Chigurh and the gas station attendant.
To tell you the truth, I might still recommend Gone Baby Gone for the overall experience. I’m sure voters will disagree with me, but if they can give the Best Picture nod to Shakespeare in Love OVER Saving Private Ryan, I think I am entitled to a personal choice as well.
The White Paper Anno Bib
Annotated Bibliography
Research Question: We feel advertisers are not effectively utilizing the full potential of in-game advertising. There is a large demographic engaged in on-line, networked video games to whom advertisers could reach with real time, streaming advertisement triggered at specific times, relevant to geography, space and time.
Lewis, Ben. “Measuring Player Perceptions of Advertising in Online Games” Masters Project. Mass Communication. Louisiana State University. December, 2006.
“An experiment with 100 participants aged 18-24 was conducted to measure the effects of advertising in an online role-playing computer game on perceived interactivity and other aspects of gameplay experience. Results from a post-test questionnaire revealed insight into players’attitudes toward advertising in video game environments, and reflected varying levels of advertising awareness and recall, message recognition, and factors in purchasing habits”
Research to be used as backbone for our suggestion to advertisers that they are missing out on future of advertising. Demonstrates desired effect of our suggestion.
Chambers, Jason. “The Sponsored Avatar: Examining the Present Reality and Future Possibilities of Advertising in Digital Games.” Paper presented at the DiGRA Conference-Changing Views-Words in Play; 2005.
“Given the similarity between videogames and movies this research synthesis incorporates analysis of advertising placement within those genres with limited processing theory to propose a placement model for digital games.”
Paper highlights current advantages of ad placement in movies and looks at the current practices employed by designers and game publishers, as well as the positive effect on end user consumers. A key idea we will be focusing on is “Moreover, built in internet access in next generation machines opens a wealth of possibilities from downloadable games and streaming advertising to tracking options that provide information about exactly how gamers interacted with brands
Vedrashko, Ilya. “Advertising in Computer Games” Masters Project. Comparative Media Studies. MIT. 2006.
The author here compares computer game advertising with other forms of advertising which allows us to demonstrate with hard facts and figures the benefits of one medium over another. Helpful in its historical review of in-game advertising trends so that it’s easy for our readers to track our thought process.
Chaney, Isabella; Lin, Ku-Ho; Chaney James. The Effect of Billboards within the Gaming Environment. Journal of Interactive Advertising, Vol. 5, No. 1, (September, 2004), pp. 54-69
This article offers counter evidence to our argument of the effectiveness of in-game advertising, but speaks only to the placement of Billboards within games. Offers data that suggests that although gamers could not recall brand of product, they could recall product type. Examines a broader international audience and focuses on the realm of online gaming which is of major importance to global advertisers.
Bhattacharya, Subhankar; Scott, Edward; Arthur, Magan. The Phoenix Rises From the Ashes: Advertising and Content Monetization in a Digital World. Journal of Digital Asset Management, Vo1. 2, No. 6, (November, 2006), pp. 269-278
An examination of the future of the digital environment and a herald to unknown profits to be made in this new digital world. Argues for aggressive pursuit of calculated risks especially in the field of advertising in order to properly reap rewards. Helpful in its ability to answer those who might be timid and slow to react to the changes around them.
Kaikati, Andrew M; Kaikati, Jack G. Stealth Marketing: How to Reach Consumers Surreptitiously. California Management Review. Vo1. 46, No. 4, (Summer, 2004), pp. 6-22
Here the articles look at the importance of devising new and innovative ways to reach consumers who are slowly adopting commercial zapping technologies that allow consumers to bypass traditional advertisement. The authors also bring up an interesting point about the emerging discussion of the ethical and legal issues associated with stealth advertising and the bordering on false advertising.
Primarily to be used to help defend practice and as a guide for how advertisers can avoid questioning all together.
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Red Sox Revision
I recently joined the Wikipedia community and made my very first edit. As a HUGE Red Sox fan, I immediately searched for rookie no hitters. When the hit came back, there was an entry that included rookie no hitters and to no surprise, Clay Buchholz name was the last entry. However, they were missing one key piece of information at the end of the entry: That he was the first rookie in Red Sox history to throw a no hitter. So, I added that little bit of information.
Despite The Popular Movie, Traffic Sucks!
When we spoke of magnetically guided cars in class last week, I didn’t really think how much I’d REALLY like to have it until this past weekend! I mean, I’ve sat in traffic before, but this time it just really got to me. AND, worst of all, it’s that type of traffic where there is little to NO movement for about an hour and then all of a sudden it clears up? Where’s the flaming wreckage? The smashed glass? The sugar? And, not to knock our DOT construction workers, but when’s the last time you drove by and saw more than one of them ACTUALLY doing something? There’s always one in the pit below, and like six guys standing around him, sometimes even supporting a broom! What the heck to you have to keep sweeping?? Am I the only one that has murderous visions flicker behind the left eye? It’s probably not healthy but something about arbitrary traffic sets me off. I hope the first magnetic car is something like the Canyonero. Now that’s an automobile.
Now, computer guided cars might be a little dangerous, but what these days isn’t? Malfunctions are part of the Russian Roulette of life and anything that might keep the harsh glow of unnecessary brake lights to a minimum is just fine by me. Besides, they seemed to work for Van Damme in Time Cop. Perhaps these new cars would even eliminate road rage? Until then, I dread my next long distance travel.
